Fig. 1: Google scholar home page
Browsing to the google scholar home page, right away on the front, we see the inscription in bold letters, “Stand on the shoulders of giants.” Google Scholar provides a simple way to broadly search for scholarly literature. It encourages us to build upon the greatness of others. History has shown time and time again that great discoveries and inventions often come by building upon the past findings and knowledge of others. Sir Isaac Newton’s famous letter to his rival Robert Hooke in 1676 remarked about his own propensity to build upon the discoveries of his predecessors:
“If I have seen further it is by standing on the shoulders of Giants.” – Sir Isaac Newton (1676)
Of course in the letter, Newton was speaking about his discoveries in the field of optics built upon knowledge of Des-Cartes, the famous french philosopher, mathematician and scientist.
Teridion is making Internet routing better. We live in the age of billions of users, even more connected devices and 100x as many web pages. We are always online. We access our data, our finances, our work, and most of our services on the internet. We live in a heavily populated and congested world of information and information-seekers in which the roads were built more than two decades ago. Though the quest for better Internet routing has been around for more than a decade, why is Teridion possible and successful now? Why did it wait till now to rear its head? The answer lies in the underlying technology, which exists today, that Teridion utilizes and is built upon.
The idea of making internet routing better is not new. In the past, many have attempted various ways to attack this. However, until now, no one has been fully successful. Until now, no one has found the secret formula.
We have seen band-aid approaches like CDNs that attack a certain niche’s slice of static content part of the internet but that is it. It does not address the dynamic services-based Internet of today. It does not address real-time apps, video, conferencing and collaboration which is the Internet of now.
Teridion’s success lies in the fact that it has artfully been able to use underlying technologies that exist today, in a way no one else has – ever. Teridion uses the public cloud infrastructure for Internet networking – a technology that has been used exclusively for compute and storage.
When the public cloud first became somewhat mainstream, it offered a pool of seemingly unlimited resources of compute and storage where ideas can live and come to fruition very rapidly. We fell in love with its agility and elasticity. Most enterprises moving to cloud today used it as a replacement to their on-premise infrastructure. As it gained popularity, we started seeing cloud vendors spawn more and more data centers and points of presence around the world.
Fig. 2: Amazon Web Services (AWS) Global Infrastructure
Teridion uses the cloud and connectivity between data centers to find and create new routes that did not exist until the cloud vendors started to expand around the world. In addition to Amazon, we have seen other major players like IBM, Oracle, Microsoft and Alibaba invest heavily in this realm. Teridion’s motto is the more the merrier, as it provides us and our customers with endless routes across the world. We have created an entirely new map of roads that previously did not exist. We have stood on the shoulders of (cloud) giants and have built something that was not possible a decade ago.
Steve Job’s famous iteration of Picasso’s quote “Good artist’s copy; great artist’s steal” has made Apple a $500 billion dollar company. The real giants behind the famous Macbook and iPhone operating system are UNIX and C.